On April 10, 2024, we held our first-ever webinar to take you along with us to the biggest branded merch show of the year.
Team Genumark travels to a myriad of tradeshows each year to bring you the very best in branded merch. We see so much and want to share it all with you, but how? Enter our new webinar series “Go to the Show with Jo”, where you get to virtually walk the show floor with our VP of Business Development, Johanna Gottlieb!
Missed it – or just want to watch it again? Scroll to the bottom of this blog to see the full video of the webinar!
For our April version of the webinar, Jo highlighted products from the biggest branded merch show of the entire year, the PPAI Expo in Las Vegas. This is the place where the entire industry gathers to showcase their coolest, most innovative products. It’s also where your Genumark team understands the trends and is able to bring them to you before anyone else.
What trends did we see this year?
Colors, Colours.
No matter how you spell the word, bold colours were everywhere this year. In particular, the biggest trend we saw was colour blocking – Timbuk2 is the definite leader in this. Check out their colour blocking messenger bags that can be completely customized:
Art(y) Deco.
The latest in decoration innovations are always on display at the Expo, and this year we saw embossing (the opposite of debossing), which results in a raised look to a logo or image, and tone-on-tone designs that make an understated statement.
Diversity.
As a Certified B Corp, we are always on the lookout for suppliers that are diverse-owned. This year, we found some amazing new companies that we have added to our supplier roster, including many that are women-owned. We are absolutely loving Midnite Snax, a company that crafts delicious gift boxes:
Sustainable.
Sustainability is so much more than just the end product you hold in your hand– it’s also about HOW the product is made. We are thrilled to see many more suppliers taking this to heart, and this year we discovered some mind-blowing new products. Our favourite? The second-life packaging from Rupt that changes how you look at the box your merch comes in. With their designs, a simple box transforms into a desk clock, a bird feeder, a spice rack, and much more.
We invited Jason Lucash, CEO of Rupt, to join us on the webinar to talk about this sweet packaging – and we even gave away some Rupt prizes (just another reason to ensure you tune in for a Genumark webinar)!
We invited Jason Lucash, CEO of Rupt, to join us on the webinar to talk about this sweet packaging – and we even gave away some Rupt prizes (just another reason to ensure you tune in for a Genumark webinar)!
You Can Do That?!
From custom sneakers to etched champagne bottles, from “money blowing” game machines to prize wheels, there’s literally nothing we can’t do. You simply must watch this section of the webinar to believe it all!
Ready to dive in with us? Watch the full replay of the webinar right now:
Make sure you’re following Genumark on Instagram and LinkedIn to know when our next webinar will be.
Thank you to Johanna and Jason for their insights during this webinar!
