Canada’s leading branded merchandise company commits to rigorous social and environmental performance standards, accountability and transparency.
Toronto, ON, Canada, May 25, 2023– Genumark, the largest Canadian-owned corporate branded merchandise distributor, announced that it has officially become a Certified B Corporation, defined as a company that uses the power of business to address society’s greatest challenges. Genumark joins the rapidly growing movement of over 6,000 Certified B Corporations from 150 industries across 80 countries, including companies like TOMS, Patagonia, and Ben & Jerry’s.
explained Genumark CEO Mitch Freed. “Our team has been working diligently for years to make this a reality, and this certification represents a very proud moment for all of us at Genumark.”
Watch this video to find out more about the mission of B Corp
B Corp companies voluntarily meet high social and environmental performance standards, accountability, and transparency. As a B Corp, Genumark will measure and manage the impact of its business on its workers, community, and the environment with as much rigour as it manages and monitors its profits.
said Elizabeth Wimbush, Genumark’s VP of Supply Chain and Sustainability. “We are thrilled to join the growing B Corp community of like-minded businesses, enabling us to increase the positive impact we can have in the world.”
B Corp Certification is holistic and not exclusively focused on a single social or environmental issue. The process to achieve and maintain certification is rigorous and requires engaging teams and departments across an entire company. To learn more about B Corp, visit bcorporation.net.
About B Lab
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world but the best for the world. B Lab drives this systemic change through several interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate the growth of social entrepreneurship and impact investing (32 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 40,000 businesses use B Lab’s free B Impact Assessment). For more information, visit bcorporation.net, banalytics.net and benefitcorp.net.
