Toronto, ON – MAY 28, 2024 – Genumark is thrilled to announce the acquisition of Pathwave and, with it, the addition of Kyle Nichols to their dynamic team. Kyle, the innovative founder of Pathwave, brings with him an impressive 17 years of industry experience and a passion for groundbreaking collaboration and innovation. Now, Kyle is bringing that exceptional leadership to one of North America’s leading branded merchandise distributors in Genumark, where he will take on the role of Account Director.

Under Kyle’s guidance, Pathwave has become synonymous with deep client integration, forging robust collaborative relationships, and pushing the boundaries of creativity to deliver impactful ideas. This philosophy perfectly complements Genumark’s unwavering commitment to quality, forward-thinking strategies, and cutting-edge technology in the merchandising realm.

“I am ecstatic to be part of Canada’s largest, most progressive, and tech-savvy merchandising company,” explained Kyle. “By integrating my clients into Genumark’s powerhouse, I can offer them a broader array of services and products, enhancing both their customer experience and ROI.”

Mitch Freed, CEO of Genumark, shared his enthusiasm about this exciting new chapter, saying, “We are thrilled to welcome Kyle to the Genumark team. His extensive industry expertise, innovative spirit, and unwavering dedication to client success make him an ideal fit for us as we continue to grow across North America. Kyle’s vision and skills will undoubtedly amplify our ability to deliver exceptional value to our clients and propel Genumark’s growth and success to new heights.”

About Genumark 

Genumark is a family-owned, award-winning branded merchandise distributor. The company is headquartered in Toronto, with satellite offices and showrooms across North America. Genumark provides a full suite of merchandising solutions, including E-commerce web stores, international fulfillment, sports and licensing marketing, and corporate uniform programs. Genumark has attained platinum level as one of Canada’s Best Managed Companies. Mark Freed, Genumark’s Executive Chairman, and Mitch Freed, CEO, have been named to ASI’s Power 50 list of the top leaders in the North American Promo Industry. In 2023, Genumark became a Certified B Corp, solidifying its commitment to sustainability, diversity, and community involvement. 

About Pathwave 

Pathwave Inc. is a brand and merchandise consultancy founded by Kyle Nichols, with operations in Canada and the USA. With over 17 years of industry experience, Pathwave aims to integrate deeply with clients’ teams to foster strong collaborative relationships and generate innovative solutions. The company values creativity, quality, and social responsibility, emphasizing high-quality, multifunctional products that challenge market norms.