SE Health, a healthcare organization based in Ontario, was organizing its annual leadership event and wanted to give its attendees a unique and stylish gift. They aimed to depart from traditional corporate apparel and offer a more modern and streetwear-inspired item. With 300 leaders expected to attend, SE Health knew that Rightsleeve – A Genumark Company – was the right partner to help bring its vision to life.
Objective
The primary goal was to create a cool, wearable gift item with subtle yet bold branding. SE Health wanted the merchandise to have a retail-like appearance while ensuring that the project stayed within budget and met the tight timeline for the event.
Approach
Rightsleeve collaborated closely with SE Health to understand their requirements and preferences. The team at Rightsleeve/Genumark recognized the importance of designing a product that would resonate with the target audience and be infinitely wearable. They aimed to create an item that would be appreciated for years and be a conversation starter.
Creative Solutions
The Rightsleeve/Genumark team proposed using red hooded sweatshirts as the promotional product for this project, as they would align with the desired streetwear aesthetic. They suggested using rubber applique as a design element to add a unique touch, a technique that would create a subtle yet eye-catching branding effect.
Collaboration and Execution
Rightsleeve/Genumark worked closely with SE Health’s team to finalize the design of the sweatshirt. Through effective communication and seamless collaboration, both teams were able to create a design that met the desired aesthetic and branding objectives. The rubber applique elevated the overall look and feel of the product.
Collaboration and Execution
Rightsleeve/Genumark worked closely with SE Health’s team to finalize the design of the sweatshirt. Through effective communication and seamless collaboration, both teams were able to create a design that met the desired aesthetic and branding objectives. The rubber applique elevated the overall look and feel of the product.
Success and Results
The sweatshirts received an overwhelmingly positive response from the recipients. The SE Health leadership team loved them and appreciated their stylish design and comfortable fit. The unique rubber applique added a touch of sophistication, making the branding both subtle and impactful. The project successfully achieved its objective of providing a cool and wearable gift that surpassed the attendees’ expectations.
Experience
SE Health had a positive experience collaborating with Rightsleeve/Genumark on this project. They found the team, led by the account manager Brittany Manley, highly responsive, attentive to detail, and creative. The smooth collaboration between both teams resulted in a successful outcome, and SE Health intends to work with them again.
Need help creating your own custom merch that will be loved for years to come? Start a project with us today! It’s super easy to get going – just click here: https://www.genumark.com/locations/
