Case Study: Clearco’s Onsite Event with Genumark’s Branded Merchandise Solutions

In the fast-paced world of ecommerce, creating moments of connection and celebration is essential. Clearco, a leading Invoice Funding solution for ecommerce businesses, understands the importance of fostering a strong company culture. From June 4th to June 6th, 2024, Clearco hosted a company-wide onsite event, bringing together over 100 team members from across Canada and the US. This bi-annual gathering is a cornerstone of Clearco’s culture, offering a valuable opportunity to connect, collaborate, and celebrate as a unified team.

Crafting Memorable Experiences with Branded Merchandise.

To make this event truly special, Clearco partnered with Genumark to create high-quality, branded merchandise that would resonate with their team. We worked closely with Clearco to understand their vision and deliver a range of items that would leave a lasting impression. 

A thoughtful selection of merchandise.

During our initial discussions, Clearco shared their vision for the event merchandise. The goal was to create a swag bag filled with items that were not only useful but also a reflection of the Clearco brand. The final selection included:

  • Logo T-Shirt: A comfortable and stylish T-shirt featuring the Clearco logo.
    Frisbee: Perfect for outdoor activities and team-building exercises.
    Travel Mug: A favorite among team members, the travel mug was used right away.
    Postcard Signed by the CEO: A personal touch that added a sense of connection and appreciation.
    Tote Bag: A versatile and eco-friendly tote bag for carrying all the event goodies.
    Custom Hat by HatLaunch: Adding a unique flair, these hats were a special inclusion made by Clearco’s customers at HatLaunch. 
Clearco's favourite: the travel mug.

Among the array of branded items, the travel mug stood out as a favorite. Its immediate use by team members at the event highlighted its practicality and appeal. This choice not only served as a functional item but also reinforced Clearco’s commitment to providing high-quality, useful merchandise. 

A seamless collaboration.

Working with Clearco was a dream for our team, thanks to the longstanding relationship they have with our own Carlos Reina. Carlos’s experience and expertise made the entire process smooth and efficient.  

Reflecting on our collaboration, Clearco’s Director of Marketing, Samantha Lloyd, shared:

“Carlos always has great recommendations and makes it easy to look through options that vary in pricing, design, etc. He is quick to respond and gets everything organized on time. The logistics of ordering all these different branded items to arrive in time for a hard deadline is not simple. Carlos always makes everything feel easy!”

The importance of high-quality merch.

Clearco understands the value of good merchandise. High-quality items that people want to use play a crucial role in representing their brand. Trusting in Genumark’s ability to deliver excellence, Samantha emphasized the importance of quality:

“High quality merch that people want to use is key and I love that Genumark offers that. I always trust the quality coming through from Genumark. Seeing our team use the items means we’ve done a good job at selecting options that make sense.”

Clearco’s onsite event was a resounding success, bringing together their team in a celebration of unity and collaboration. At Genumark, we are proud to have contributed to this memorable event by providing branded merchandise that not only met but exceeded expectations. Our partnership with Clearco showcases the power of thoughtful, high-quality merchandise in creating meaningful experiences and strengthening brand identity.