At Genumark, our mission has always been about more than providing branded merchandise — it’s about creating meaningful, positive impacts on our communities and the environment. As our sustainability journey evolves, we’re proud to announce a new partnership with TELUS Environmental Solutions Inc. (TESI), allowing us to offer nature-based solutions for corporate gifting and branded merch alternatives.
We know that many of our clients are keen to do business in ways that support the environment and give back to the planet. With our new TESI partnership, we’re here to help you integrate sustainability into your corporate gifting strategies, ensuring your purchases have a positive and lasting impact.
Healthy ecosystems are crucial for the well-being of our communities and the planet as a whole. Nature-based solutions are actions that protect, restore, and sustainably manage natural environments. These solutions not only combat climate change but also support biodiversity, improve food and water security, and provide a range of societal and ecological benefits. By investing in these initiatives, your company can play a role in tackling some of today’s most pressing environmental challenges.
“At Genumark, one of our core values is community, and that has been our guiding light on our sustainability journey,” says Mitch Freed, CEO of Genumark. “Through responsible product sourcing, we can support communities in many ways: providing safe and supportive careers, funding reforestation, removing plastic from waterways, and reducing emissions to combat climate change. Every project we work on is an opportunity to stand up for what we believe in and support communities worldwide. That’s what drives us.”
Canada is home to 9% of the world’s forests, and wildfires have had a devastating impact, burning over 16 million hectares of land in 2023 alone. Our TESI-powered tree planting initiatives aim to restore these forests with native species and holistic management practices, building more resilient ecosystems and sequestering carbon to fight climate change.
Wildfires have significantly affected areas like Lac La Ronge Indian Band territories, where 100,000 hectares of forest were destroyed in recent years. TESI uses drones to accelerate reforestation with native species, ensuring rapid and resilient forest regeneration.
Coastal kelp forests are essential for marine biodiversity, sequestering carbon up to 30 times faster than land-based forests. By planting kelp, TESI helps maintain marine ecosystems and promote the health of fisheries, benefiting marine mammals, fish, and other sea life.
Mangrove forests are critical to protecting coastlines from erosion and fostering marine biodiversity. In Kenya’s Likoni River Delta, these trees provide vital habitats and support local and national economies by enhancing fishery productivity.
If your company has a specific project vision or a partnership with an Indigenous community, we can help develop tailored nature-based solutions. From project planning to monitoring outcomes, we ensure your initiative aligns with your sustainability and community goals.
Our commitment at Genumark is to source responsibly made merchandise and create opportunities for clients to contribute to a sustainable future. By choosing nature-based solutions for your corporate gifting, you’ll be making a tangible impact on the environment and contributing to the health of communities around the world.
We’d love to chat about how your company can be part of these transformative initiatives. Reach out to us to explore how we can help achieve your sustainability goals while giving back to nature!
Let’s work together to make a difference — one gift, one project, one ecosystem at a time.
