There is something special about flipping the cover of a new calendar, hearing the crisp sound of the material being opened for the first time to a new year. It feels fresh and, for many, provides a mental reset to start anew. Kick-off 2022 with a Starter Kit that will help expand those feelings while stimulating creativity, comfort, and excitement to whomever the lucky recipient is!
The idea behind the Starter Kit is simple:
- Make it relevant.
- Make it useful.
- Make it appreciated.
Make it Relevant
If you were to send a bathing suit in January, while it might be a cool suit, it is a little out of touch with the cold weather outside (unless you are promoting a polar bear dip!). The items in your Starter Kit need to have immediate relevance while trying to maintain its appeal throughout the year, unless of course it is consumable (yum, yum!). If we look at the 2021 Starter Kit, we can see how the kit was heavily influenced by where Canadians were at that point in time; locked-down, uncertain of what would happen, stuck at home – all the items reflected were meant to be relevant to those topics.
If your kit is targeted to employees, consider if they have returned to work in the office, from home, or in a hybrid model. There are many items that can be included to focus on one or more of these work-types and would be relevant to work throughout the year. Even if you are targeting clients, they will be exposed to all of the same trends and facts of life that your employees will face.
Make it Useful
Items with a clear purpose will provide more positive brand impressions than an item designated by the recipient to be thrown away or end up forgotten. Something as simple as a high quality pen, will receive constant contact by its user who, in their mind, when looking for a writing utensil will say to themselves, “where is that [INSERT YOUR BRAND] pen I like?”
At the start of 2022, the pulse of the nation seems to indicate a mixture of slowly returning to the office but also ensuring that home and mental health remain a priority. Add in the uncertainty as provinces return to previous levels of restrictions, and we see a mixed bag of feelings and frustrations.
Therefore, it is important that your 2022 Starter Kit try to provide a level of usability that will either help accentuate positive feelings or mitigate negative ones. These could be tools to help make returning to the workplace more comfortable or some items to help relax and put a smile on someone’s face.
Make it Appreciated
Lastly, the items in your kit need to be a welcomed addition to someone’s life and home! We have all grown accustomed to receiving packages at our residences, but the last thing that consumers and employees want is to receive products that they do not consider to be valuable, either due to a lack in quality or in relevancy. Take extra time, or, work closely with your Genumark Account Manager to examine and select items that have a broad appeal and will be kept rather than discarded immediately. Remember, more is not always better, so find the right balance of products that will be a hit that will persist for all the remaining 354 days of 2022!!
Take a deep dive into our sample 2022 Starter Kit below! Ready to build your kit?
